Lean SEO
The process that I use to implement Search Engine Optimization engagements for my clients is loosely based around the principals of ‘Lean‘ derived from the Toyota Production System.
An example of this approach is:
- Senior Management discuss and agree to the goal of website SEO
- Brainstorm to identify the client project leader and set SEO objectives
- Communicate the SEO plan and vision to the client
- Assemble client SEO implementation team
- Train and enable the client team
- Baseline the website current state
- Implement a the SEO project
- Evaluate the SEO results, encourage feedback
- Stabilize theresults to establish a ‘habitual’ implementation of SEO
- Introduce the ‘Next Step’ to make additional SEO improvements
This blog is about aligning and refining that process as it pertains to implementing SEO for client sites. It works regardless of the client industry, but I’m particularly interested in the manufacturing sector and specifically U.S. manufacturers.
My background and training give me great flexibility as to my career path. There is something about software work and specifically the SEO puzzle that I find challenging and really enjoy.
Let’s get to work.
-Bernie Hosey, P.E.
