Bing to have an advantage with B2B searches?
I don’t know if Bing will become a verb, but it has the potential to take a decent chunk out of Google’s market share. Google still dominates the market, but there is a cycle to everything and they won’t have their historic 70% search market forever.
For those companies that have sites where they are maximized for organic search engine optimization, the market fragmentation really doesn’t matter that much. For those companies that have their pay per click campaigns on cruise control with Google, they may start to see some changes in the market over the next few years and may need to adjust accordingly.
Microsoft still dominates the corporate desktop/network market. What are the implications for search? B2B research and buying decisions will be made on business Windows based machines… will Bing lead in search done at the office where different sorts of search, research and buying are done? I think it’s a possibility.
Regardless, I’m keeping tabs on my client’s Analytic stats to see what category of search terms are more frequent for Bing.