Manufacturing SEO

With Manufacturer’s websites often having limited content available, generating the depth to a site for good search results can become difficult.

We often look to the product offerings of a client as a way to generate that depth and additional pages. Rather than just listing a product on one page, we look to list it on multiple pages i.e. by application, material, size, etc. Generating the data from a single data-source results in consistent information and makes it easy for the client to update.

More and more companies these days are utilizing YouTube as a free marketing tool. For those of you that don’t know, YouTube is a video sharing website on which users can upload and share videos to the general public for free. This massive media outlet serves as a great resource for companies to market their products and services while at the same time boosting their Search Engine Optimization score. This is especially true with Google’s search engine since they purchased YouTube in 2006 for $1.65 billion. Most companies think they don’t have the expertise to produce a video to put on the web but this simply isn’t true. All you need is a standard video camera and a computer to upload your video clip to and you are in business. Once the video is uploaded to YouTube you will be given some code that you can use to embed your video on your website or blog. The clip can also be attached to your email signatures or marketing emails to maximize exposure to your current and potential clients.

Many manufacturing companies think that their products or processes aren’t relevant or exciting enough to put up on the web but you would be surprised with the response it could generate. Even if the video doesn’t attract a lot of attention it is still increasing your SEO score, therefore making your website more visible to the general public. This free and simple task should be utilized by any company looking to generate more business through the web.

What used to be a way to keep page rank (how important Google thinks your site is) from draining to the sites that you link to, appears to no longer work the same way as when it was announced in 2005.

This has apparently been in effect for some time, but has only come to light in the last few months. While I can see the benefit of the ‘nofollow’ tag for limiting the benefit of spam posts to blogs, I can only guess that this will increase the amount of spam links to sites. It also has the effect of making ‘page rank sculpting’ a thing of the past. I suspect that this might be a good thing in that its tough to justify the cost and effort of that technique. In the end… content is king and that’s the best bang for the buck focus for websites.

My tin foil hat theory is that if spammers are posting links to sites, then those sites are paying advertisers and Google caters to paying advertisers.