Lean SEO - It Has To Be a Process
June 18th, 2009
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My background is in engineering, and while my clients cover a wide range of industries, I draw on that engineering background to deliver services through a logical process.
The process that I use to implement Search Engine Optimization engagements for my clients is loosely based around the principals of ‘Lean‘ derived from the Toyota Production System.
An example of this approach is:
- Senior Management discuss and agree to the goal of website SEO
- Brainstorm to identify the client project leader and set SEO objectives
- Communicate the SEO plan and vision to the client
- Assemble client SEO implementation team
- Train and enable the client team
- Baseline the website current state
- Implement the SEO project
- Evaluate the SEO results, encourage feedback
- Stabilize the results to establish a ‘habitual’ implementation of SEO
- Introduce the ‘Next Step’ to make additional SEO improvements
I’ve got this process listed on this blog’s Lean SEO page. As I refine it and add details over time, I’ll keep that page updated.
Categories: SEO Implementation Process