Manufacturing SEO

I guess I shouldn’t have been surprised by this, but our ‘just completed’ 2009 study of  manufacturing websites showed that 65% did not include any of the most basic search optimization techniques.

We looked at

• Title Tags
• Descriptions
• Keywords
• Header/Formatting Tags
• Text Navigation

and were rather ‘liberal’ in marking them as being correctly implemented.  Amazingly, 96% were not using Description tags effectively.  We’ll dig into the numbers a little more and do a more formal writeup, breakdown and analysis in the near future.