Fix Those Title Tags
Whether its its an SEO service for a client or I’m just doing a quick check of a client’s site to get an understanding of their business, one of the first things I observe in a review are the website page title tags. The formula is simple, but the execution is often lacking.
Lets keep it simple to start as the following items will get you 90% of the effectiveness of the title tag:
- Every page should have a unique title.
- Figure six to twelve words totaling less than 80 characters.
- Utilize your keywords in your page title.
- Keep search engine results in mind.
Your title is going to be in bold listing on the search results. While you want to think about the search engine understanding what the page is about, it wont matter if you are high in the search results but the listing doesn’t make sent to the user. They will be less likely to click through to your site.
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