Manufacturing SEO

More and more companies these days are utilizing YouTube as a free marketing tool. For those of you that don’t know, YouTube is a video sharing website on which users can upload and share videos to the general public for free. This massive media outlet serves as a great resource for companies to market their products and services while at the same time boosting their Search Engine Optimization score. This is especially true with Google’s search engine since they purchased YouTube in 2006 for $1.65 billion. Most companies think they don’t have the expertise to produce a video to put on the web but this simply isn’t true. All you need is a standard video camera and a computer to upload your video clip to and you are in business. Once the video is uploaded to YouTube you will be given some code that you can use to embed your video on your website or blog. The clip can also be attached to your email signatures or marketing emails to maximize exposure to your current and potential clients.

Many manufacturing companies think that their products or processes aren’t relevant or exciting enough to put up on the web but you would be surprised with the response it could generate. Even if the video doesn’t attract a lot of attention it is still increasing your SEO score, therefore making your website more visible to the general public. This free and simple task should be utilized by any company looking to generate more business through the web.

Whether its its an SEO service for a client or I’m just doing a quick check of a client’s site to get an understanding of their business, one of the first things I observe in a review are the website page title tags. The formula is simple, but the execution is often lacking.

Lets keep it simple to start as the following items will get you 90% of the effectiveness of the title tag:

• Every page should have a unique title.
• Figure six to twelve words totaling less than 80 characters.
• Utilize your keywords in your page title.
• Keep search engine results in mind.

Your title is going to be in bold listing on the search results. While you want to think about the search engine understanding what the page is about, it wont matter if you are high in the search results but the listing doesn’t make sent to the user. They will be less likely to click through to your site.

Want to put maximize the results of your website? Click here for your Chicago based search engine optimization consultant.